Brogan makes the statement, “Fans are no longer silent onlookers in the experience of books. They are participants.” He continues by saying books are “…a user-driven media where readers and sometimes authors congregate.” He points out that books don’t have to be limited to a rectangle of paper. Today there are printed books, audio books, ebooks, Kindle books, etc. The form of books, Brogan writes, or “the media” is just one facet of their essence.
“If a book is a media where readers and sometimes authors congregate – CONGREGATE – it means that authors get the opportunity to build relationships in a whole new way with readers. It means that the stories don’t have to stay linear, that the ideas don’t have to stay on one side of the page, that the experiences don’t have to end at the edge of the page.”
That’s a powerful statement for authors. Brogan continues, “…the opportunity to empower your audience to actually be a community is a huge one, and shouldn’t be shrugged off without consideration. Not only could authors create differently…they have the chance to build relationships of value, that will work in their favor for future projects.”
Stated another way, the opportunity for all authors who write to make a difference in the world no longer ends when the manuscript is complete or the book is printed. Now authors can engage their readers long after they’ve read and absorbed the message between the covers. Now authors – and readers – can dialog about those messages, can expand on messages for even greater change in our world.