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		<title>How to Extend Your Platform</title>
		<link>http://newleafpublishing.wordpress.com/2009/09/22/how-to-extend-your-platform/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/09/22/how-to-extend-your-platform/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 16:06:09 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Building Online Platforms]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[John Wiley & Sons]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[Tools of Change]]></category>
		<category><![CDATA[Trust Agents]]></category>
		<category><![CDATA[Writer's Digest]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=380</guid>
		<description><![CDATA[I started by connecting with people in one place and making relationships. I invited those people to my other platforms. I explored their interests. I learned what mattered to them and tried to fuel it. I moved into new platforms. I went everywhere that information could spread easily. I connected with as many connectors as I could. I put my ideas into forms that other people could take them and run. I reinforced and encouraged others. I thanked others. I asked for very little in return for everything that I gave.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=380&subd=newleafpublishing&ref=&feed=1" />]]></description>
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			<media:title type="html">Robert Parrish</media:title>
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		<title>How do you fill that blank blog?</title>
		<link>http://newleafpublishing.wordpress.com/2009/08/19/how-do-you-fill-that-blank-blog/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/08/19/how-do-you-fill-that-blank-blog/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 21:04:30 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[writers]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=377</guid>
		<description><![CDATA[We're writers, you and I. It's our job to fill endless screens with scintillating text. Words should flow effortlessly from our keyboards, right? Blogging in 500-word bursts should be far easier than writing book-length manuscripts, you think?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=377&subd=newleafpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robert Parrish</media:title>
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		<title>4 Ways to Build Your Author&#8217;s Platform</title>
		<link>http://newleafpublishing.wordpress.com/2009/07/29/4-ways-to-build-your-authors-platform/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/07/29/4-ways-to-build-your-authors-platform/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 19:47:42 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Building Online Platforms]]></category>
		<category><![CDATA[Christian publishers]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=374</guid>
		<description><![CDATA[Just yesterday the largest Christian publisher in the U.S. Twittered about the importance of authors from all genres building their online platforms.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=374&subd=newleafpublishing&ref=&feed=1" />]]></description>
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			<media:title type="html">Robert Parrish</media:title>
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		<title>10 Years Later, Part 2</title>
		<link>http://newleafpublishing.wordpress.com/2009/07/24/10-years-later-part-2/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/07/24/10-years-later-part-2/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 19:01:10 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Author Articles]]></category>
		<category><![CDATA[Annals of Human Biology]]></category>
		<category><![CDATA[Buried Alive]]></category>
		<category><![CDATA[Dr. Jack Cuozzo]]></category>
		<category><![CDATA[mitochondrial genome]]></category>
		<category><![CDATA[Neandertal]]></category>
		<category><![CDATA[Science magazine]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=367</guid>
		<description><![CDATA[Dr. Cuozzo notes, "It seems that the genetic make-up of Neaderthals was just established for mitochondrial DNA...that part of the cell which is the "battery," so to speak, of the cell. Anyway, it was found that this mtDNA that is only passed on by females to children, male and female, was much more homgeneous for this ancient population of people. Making our ancient relatives about 1/3 as diverse as us.  I now quote from page 102 of Buried Alive: "Noah's family of Shem , Ham, and Japheth and their wives were capable of giving rise to all of mankind because they carried the genes of us all. All that their progeny needed was physical separation, so as not to maintain a homogeneous population. In other words, they were not as diverse as us."<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=367&subd=newleafpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robert Parrish</media:title>
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		<title>Twitter or Fritter?</title>
		<link>http://newleafpublishing.wordpress.com/2009/07/24/twitter-or-fritter/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/07/24/twitter-or-fritter/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:12:20 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Building Online Platforms]]></category>
		<category><![CDATA[author platforms]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[new leaf publishing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=358</guid>
		<description><![CDATA["Twitter 101: A Special Guide" is written for businesses wanting to share information, as well as garner customer feedback. For authors, Twitter is an excellent communications tool for updating readers on the status of your latest books. It's also very useful for sharing links to first chapters posted on your blog or website. The Guide explains why it works, how it works and ways businesses use and benefit from Twitter.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=358&subd=newleafpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robert Parrish</media:title>
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		<item>
		<title>Would You Give Away Your Books Free?</title>
		<link>http://newleafpublishing.wordpress.com/2009/07/22/would-you-give-away-your-books-free/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/07/22/would-you-give-away-your-books-free/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 21:12:16 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Author Information]]></category>
		<category><![CDATA[Building Online Platforms]]></category>
		<category><![CDATA[david meerman scott]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[freemium]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=354</guid>
		<description><![CDATA[So how about free books? David Meerman Scott, author of The New Rules of Marketing and PR, recommends writing free ebooks in the freemium/premium business model and linking them to your blog, your Facebook page and your Twitter account. He also recommends videotaping yourself reviewing your book and posting it on YouTube.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=354&subd=newleafpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robert Parrish</media:title>
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		<title>Why Should Authors Twitter?</title>
		<link>http://newleafpublishing.wordpress.com/2009/07/07/why-should-authors-twitter/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/07/07/why-should-authors-twitter/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 21:55:50 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Building Online Platforms]]></category>
		<category><![CDATA[new leaf publishing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=350</guid>
		<description><![CDATA[There are lots of knowledgeable people who highly recommend Twittering as a means of both building your own online platform/presence/following, as well as researching what the online world is talking about. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=350&subd=newleafpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robert Parrish</media:title>
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		<title>To Twitter or Not to Twitter?</title>
		<link>http://newleafpublishing.wordpress.com/2009/07/01/to-twitter-or-not-to-twitter/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/07/01/to-twitter-or-not-to-twitter/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 20:22:53 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Building Online Platforms]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mike stelzner]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=339</guid>
		<description><![CDATA[We've presented the case for generating online visibility as a means of getting published. We've written about how to increase your platform. We've posed the conundrum of best-selling versus best-writing. We've quoted a multi-pubbed author about using Facebook and Twitter together. We've explained inbound versus outbound marketing. We've given tips for targeting one's blog. 
Today we're eschewing the benefits of the now-mainstream social media phenomen known as "Twitter."<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=339&subd=newleafpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/1c094c9e073a74c45615ab66c82a9557?s=96&#38;d=http%3A%2F%2Fa.wordpress.com%2Fi%2Fmu.gif" medium="image">
			<media:title type="html">Robert Parrish</media:title>
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		<item>
		<title>5 Tips for Targeting Your Blog</title>
		<link>http://newleafpublishing.wordpress.com/2009/06/24/5-tips-for-targeting-your-blog/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/06/24/5-tips-for-targeting-your-blog/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:31:58 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Author Information]]></category>
		<category><![CDATA[Building Online Platforms]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=336</guid>
		<description><![CDATA[Writing stuff people actually care about is what we authors do. Right? Trouble is, that's sometimes incredibly difficult. Here are 5 specific steps to blogging that make targeting our messages considerably easier than crafting 50,000- or 100,000-word books.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=336&subd=newleafpublishing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robert Parrish</media:title>
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		<item>
		<title>3 Tips for Building Your Online Presence</title>
		<link>http://newleafpublishing.wordpress.com/2009/06/19/how-to-build-your-online-presence/</link>
		<comments>http://newleafpublishing.wordpress.com/2009/06/19/how-to-build-your-online-presence/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 17:58:08 +0000</pubDate>
		<dc:creator>Robert Parrish</dc:creator>
				<category><![CDATA[Author Information]]></category>
		<category><![CDATA[Building Online Platforms]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[New Leaf Publishing Group]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://newleafpublishing.wordpress.com/?p=331</guid>
		<description><![CDATA[There are 3 key building blocks to your online platform (full disclosure - these were first brought to our attention by blogger and social media guru Chris Brogan). Core to successfully using your online presence is listening to what your readers are saying about you and your books. You'll want to know what they are saying and where they are saying those things.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newleafpublishing.wordpress.com&blog=4980811&post=331&subd=newleafpublishing&ref=&feed=1" />]]></description>
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			<media:title type="html">Robert Parrish</media:title>
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