Archive for January, 2009

More Online Marketing

January 30, 2009

Last week I blogged about my wakeup call to online marketing for books, versus traditonal marketing and relying on publishers. Creating my website and blog were interesting exercises in themselves – sometimes frustrating, sometimes rewarding, but I persevered. Not wonderfully creative, not brilliant prose, but I’m now officially online.

The key to successful blogging, I’m told and have read, is providing interesting and useful information (more…)


Online Marketing for Authors

January 23, 2009

I’m a writer. Majored in journalism in college, wrote advertising and marketing materials all my career. A few years ago I self-published my first book, a Christian romance. Of course, all the marketing responsibilities became mine. So I dutifully took copies of this wonderful new work of fiction to every local bookstore manager who’d give me the time of day. I faithfully sent out news releases and books to local and national media. One very kind Christian radio station interviewed me and a generous bookstore provided a table for my first and only booksigning. (more…)

The Value of a Seed

January 16, 2009

[Today’s post is by Helen Haidle, award-winning author of 45 books with sales of over 1.7 million copies. Helen and her artist-illustrator husband, David Haidle, operate Seed Faith Books providing Christian children’s books, 23rd Psalm curriculum study lessons and teaching resources to help children learn and memorize Psalm 23. Helen and David have published several books through New Leaf Publishing Group.]

David & Helen Haidle

David & Helen Haidle

How do you describe a seed? By its color or looks? Dry, brittle, colorless, hard, dead or lifeless?

Or would you describe a seed’s value? Life-giving, priceless, powerful, packed with immeasurable potential, a great treasure without which few living creatures could survive.

Although most seeds look worthless, their puny appearance is misleading. For within each seed lies an immeasurable source of LIFE, growth and unimaginable multiplication. (more…)