Archive for July, 2009

4 Ways to Build Your Author’s Platform

July 29, 2009

Just yesterday the largest Christian publisher in the U.S. Twittered about the importance of authors from all genres building their online platforms.

  1. There there were 561,000 new titles published last year, he wrote. That’s a lot of competition for any book, regardless how timely or well-written.
  2. Shelf space in most bookstores remains constant and small bookstores – even chains – are going out of business faster than new stores are being built.
  3. All kinds of media compete for your reader’s attention. From TV to the Internet, from newspapers to magazines, from radio to billboards, everyone has a message to sell.

The publisher put forth 4 ways you can get noticed as an author, your books can get read, your message delivered to your audience:

  1. Write a truly remarkable book. One of our most recent titles, Already Gone, by Ken Ham and Britt Beemer, has sold more than 50,000 copies since its release in mid-May 2009. The subject is timely and Ken Ham has an established reputation.
  2. Take responsibility for your own success. We at New Leaf Publishing Group will promote your book as fully as possible, but ongoing, long-term success depends on you.
  3. Don’t rely on traditonal, interruption-based marketing. Media advertising and telemarketing simply aren’t effective without huge budgets behind them. The new direction of marketing is “inbound.”  Hubspot.com is a leader in this approach to selling online and offers several free webinars on how to effectively market via the Internet.
  4. Build a tribe of your own. People who share your passion for the topic of your book – from church attendance to global warming to evangelism – are waiting for authors to give voice to their passions and create means of expressing those passions. Whether you write a blog, communicate via Facebook or Twitter, whether you create videos for GodTube and YouTube, the world is waiting for you to help them communicate about your passion.

When you write great books and deliver dedicated audiences, agents and publishers will be finding you rather than your flooding the U.S. mail with queries and proposals.

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10 Years Later, Part 2

July 24, 2009

In 1998 Dr. Jack Cuozzo authored his book, Buried Alive, published by Master Books. Five years later the book was in its 5th printing.

In May of this year Dr. Cuozzo noted a study reported in a 2008 issue of Annals of Human Biology about the age of menarche over the course of 3 generations of Taiwanese women. The article confirmed Dr. Cuozzo’s statement on page 268 in Buried Alive where he wrote, ““Ultimately, it appears as if man is headed for younger ages of maturation. We were truly fearfully and wonderfully made, but the Fall made a major difference. This is exactly the opposite message to evolution where the biological world becomes more complex, not less efficient, less vital.” [See “10 Years Later,” May 18, on this blog.]

Now Dr. Cuozzo reports an article in the July 17, 2009, issue of Science magazine again confirming the validity of his original work.

“Sequencing Neanderthal Mitochondrial Genomes by the Half-Dozen:” On page 252, Elizabeth Pennisi states: “On page 318, a team led by Svante Paabo of the Max Planck Institute of Leipzig, Germany, describes a new technique the team used to decipher the entire mitochondrial genomes from five of these extinct humans. These genomes show relatively little genetic diversity among Neanderthals scattered across Europe and Asia.”

Dr. Cuozzo notes, “It seems that the genetic make-up of Neaderthals was just established for mitochondrial DNA…that part of the cell which is the “battery,” so to speak, of the cell. More importantly, it was found that this mtDNA that is only passed on by females to children, male and female, was much more homgeneous for this ancient population of people. Making our ancient relatives about 1/3 as diverse as us.  I now quote from page 102 of Buried Alive: “Noah’s family of Shem , Ham, and Japheth and their wives were capable of giving rise to all of mankind because they carried the genes of us all. All that their progeny needed was physical separation, so as not to maintain a homogeneous population.” In other words, they were not as diverse as us.

Now page 180 of the book: “Therefore, because of all the aforementioned data, it seems justified to use Le Moustier as the baseline for adult growth changes. Now we can move forward to the Neanderthal adults from the same area of Southern France, staying within the homogeneity of the group.

In other words, they were not as diverse as us.

In her review on page 252 of Science, Pennisi cites members of the Paabo team, especially the lead authors of his team, A. Briggs and J. Good, as finding 20 differences in the mitochondrial DNA between any two Neanderthals, but 60 differences between any two modern humans. When you think that these Neanderthals were far away in time from Adam and Eve, with only 20 differences, how much more homogeneous were Adam and Eve created?

Twitter or Fritter?

July 24, 2009

There have been a number of posts on this blog about the value of Twitter for building author platforms. Today Twitter itself issued the most clear and comprehensive guide to using the microblogging service I’ve seen and I highly recommend your checking it out.

http://business.twitter.com/twitter101/starting

“Twitter 101: A Special Guide” is written for businesses wanting to share information, as well as garner customer feedback. For authors, Twitter is an excellent communications tool for updating readers on the status of your latest books. It’s also very useful for sharing links to first chapters posted on your blog or website. The Guide explains why it works, how it works and ways businesses use and benefit from Twitter.

You can follow New Leaf Publishing Group on Twitter at @newleafpress.

Would You Give Away Your Books Free?

July 22, 2009

There’s a lot of discussion these days about the value of “free” via the Internet. Certainly, social networking succeeds because people help people by writing blogs that give away useful information or posting links to timely articles. All free. All in the name of building community and sharing with others as those who have gone before shared with you.

But would you, as an author, give away your books for free?

“Free” is the new medium of exchange, one social networking guru posits. Of course, what he and others (more…)

Why Should Authors Twitter?

July 7, 2009

There are lots of knowledgeable people who highly recommend Twittering as a means of both building your own online platform/presence/following, as well as researching what the online world is talking about. At New Leaf Publishing, we Twitter for a lot of the reasons listed below:

  1. Helps you listen to your industry or profession, whether it’s writing, publishing or the subject matter of your books
  2. Condenses your thoughts into 140 characters, including spaces, helps make you a better writer (more…)

To Twitter or Not to Twitter?

July 1, 2009

We’ve presented the case for generating online visibility as a means of getting published. We’ve written about how to increase your platform. We’ve posed the conundrum of best-selling versus best-writing. We’ve quoted a multi-pubbed author about using Facebook and Twitter together. We’ve explained inbound versus outbound marketing. We’ve given tips for targeting one’s blog.

Today we’re eschewing the benefits of the now-mainstream social media phenomen known as “Twitter.”

Fellow author and founder of Writing White Papers, Mike Stelzner offers the following advice for those (more…)