To Twitter or Not to Twitter?

We’ve presented the case for generating online visibility as a means of getting published. We’ve written about how to increase your platform. We’ve posed the conundrum of best-selling versus best-writing. We’ve quoted a multi-pubbed author about using Facebook and Twitter together. We’ve explained inbound versus outbound marketing. We’ve given tips for targeting one’s blog.

Today we’re eschewing the benefits of the now-mainstream social media phenomen known as “Twitter.”

Fellow author and founder of Writing White Papers, Mike Stelzner offers the following advice for those pondering whether Twittering is actually frittering away time:

“When people I respect started singing the praises of Twitter, I decided to give it a go. At first I just didn’t get it. However, after a short while I was shocked at the level of access to high profile individuals I was able to achieve.

“First, What is Twitter? “Twitter is instant messaging made available to the public,” stated talk show host and author Hugh Hewitt. I think that’s a fair starting point. I’ve heard others call Twitter a micro-blogging platform. Twitter allows you to post updates (called Tweets) as often as you want (and limited to 140 characters). When you follow other people on Twitter, you see their tweets. When they follow you, they see your tweets.

“Why High-Profile People Use Twitter. Tony Hsieh, CEO of Zappos.com said, “We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use it to help build our brand, not drive direct sales. It’d be like asking how does providing a telephone number for customer service translate into new business when they are mostly non-sales-related calls. In the long term, Twitter helps drive repeat customers and word of mouth, but we’re not looking to it as a way of driving immediate sales.”

“Practical Ways Twitter Can Help Build Your Online Presence. This is where it gets interesting. A lot of people are doing some very innovate things with Twitter. Here’s some of their stories.

“The Twitter Plan. Cindy King, an international sales specialist, saw a huge boost in business inquires by implementing a strategic Twitter plan. “Following the right people on Twitter was key. There are some people very gifted at building relationships on Twitter. As I followed these online community builders, I realized that some of them are also excellent direct response copywriters. They get their Twitter followers to take action,” said King.

“Light bulbs went off, and I spent a weekend putting together a tweet marketing plan and entered in 6 weeks worth of tweets, 5 a day, using TweetLater.” When King Tweets, about 90 percent of the time she presents useful information and resources to her followers. The remaining tweets are surveys and questions. Following this strategy, King saw an 800 percent increase in inquiries about her business after she setup her Twitter campaign.

Are you beginning to see the potential here? Twitter has a whole world of available support applications you can employ to gain the most of the service for your business. Here’s a few of my favorites:

TwitterFox: This Firefox web browser plugin allows you to view Tweets within your web browser (in a popup menu). This is very handy and eliminates the need to constantly go to Twitter.com.

TweetLater: This powerful service allows you to schedule tweets (much like you would schedule emails). Another very powerful feature is the ability to receive email digests of keyword activity in the Tweetosphere. This allows you to join a conversation or track topics and trends.

Ping.fm: If you have accounts with many services, such as LinkedIn and Facebook, this amazing site allows you to post updates across ALL of your social media sites in one single step.

Twitter for Facebook: If you are on Facebook, this application forwards your Twitter updates directly to Facebook as status updates.

“And just in case you get addicted to Twitter, here’s some advice from one of the leading authorities on Twitter. Chris Brogan says, “Most people who see Twitter the first time either flat-out ‘get it,’ or they say, ‘why bother?’ Here’s what people miss. They believe one should read every single update that rolls across your screen of choice. Don’t. Just let it roll past like a stream.”

So what are you waiting for? Go check out Twitter and report back here with your experience.

Next: “Answers to the Top 10 Twitter Objections.”

Advertisements

Tags: , ,

One Response to “To Twitter or Not to Twitter?”

  1. 胸部他妈的 Says:

    I don’t know whether it’s just me or if perhaps everyone else
    encountering issues with your blog. It appears as though some of
    the text in your posts are running off the screen. Can somebody else please comment and let me know if this is happening to them as well?
    This might be a problem with my internet browser because I’ve
    had this happen previously. Cheers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: