Archive for the ‘Author Recommendations’ Category

“Use Twitter and Facebook,” Multi-Pubbed Author Says

June 10, 2009

Brandilyn Collins – @brandilyn for those of you on Twitter – is one hard-working author. I admire her marketing expertise and  willingness to share from that expertise. Nearly every week something on her blog, http://forensicsandfaith.blogspot.com, adds to my arsenal of marketing tools. She does this daily, in addition to always writing her daily word count.

Recently (June 4) Brandilyn wrote about the benefits of partnering Facebook and Twitter together as 2 key ingredients of her marketing strategy.  And because both services can be linked, what you write on 1 site automatically shows up on the other.  Brandilyn also notes that messages from fans which are posted on Twitter are public. That means every single @Brandilyn follower sees, reads, benefits from the fan mail of 1 individual. Is that great exposure, or what?

Brandilyn writes, “If you are a published author and are not yet on Twitter, I encourage you to start an account. It takes time at first to build followers. But at this point – I’m around 4400 followers now – my follow/unfollow (more…)

Online Marketing for Authors

January 23, 2009

I’m a writer. Majored in journalism in college, wrote advertising and marketing materials all my career. A few years ago I self-published my first book, a Christian romance. Of course, all the marketing responsibilities became mine. So I dutifully took copies of this wonderful new work of fiction to every local bookstore manager who’d give me the time of day. I faithfully sent out news releases and books to local and national media. One very kind Christian radio station interviewed me and a generous bookstore provided a table for my first and only booksigning. (more…)