3 Tips for Building Your Online Presence

June 19, 2009

As we’ve discussed, it’s essential that authors establish themselves online. Not only are publishers pushing for more author-initiated marketing in the digital world, the Internet is where readers go first to find research new titles. A recent poll showed 35% of all online users are over the age of 40 and some of us should be retired.

There are 3 key building blocks to your online platform (full disclosure – these were first brought to our attention by blogger and social media guru Chris Brogan). Core to successfully using your online presence is listening to what your readers are saying about you and your books. You’ll want to know what they Read the rest of this entry »

Advertisements

Why Inbound Marketing?

June 17, 2009

Used to be when you had a product or service to sell, you figured out how to tell the world. You took your product to the marketplace (farmer’s market) or you bought or begged attention (advertising, public relations) or bugged people into trying your product (sales, direct mail, telemarketing, etc). It was you who went after customers.

For authors and publishers, that meant all the above, plus whirlwind tours of the country appearing on radio and television shows, holding book signings, conducting readings at local libraries, trekking to local bookstores with signed copies in hand, and meeting and greeting as many people as possible. All  that was what one of my favorite social media marketers, Hubspot, calls “interruption marketing.” Read the rest of this entry »

“Use Twitter and Facebook,” Multi-Pubbed Author Says

June 10, 2009

Brandilyn Collins – @brandilyn for those of you on Twitter – is one hard-working author. I admire her marketing expertise and  willingness to share from that expertise. Nearly every week something on her blog, http://forensicsandfaith.blogspot.com, adds to my arsenal of marketing tools. She does this daily, in addition to always writing her daily word count.

Recently (June 4) Brandilyn wrote about the benefits of partnering Facebook and Twitter together as 2 key ingredients of her marketing strategy.  And because both services can be linked, what you write on 1 site automatically shows up on the other.  Brandilyn also notes that messages from fans which are posted on Twitter are public. That means every single @Brandilyn follower sees, reads, benefits from the fan mail of 1 individual. Is that great exposure, or what?

Brandilyn writes, “If you are a published author and are not yet on Twitter, I encourage you to start an account. It takes time at first to build followers. But at this point – I’m around 4400 followers now – my follow/unfollow Read the rest of this entry »

Best-selling or Best-writing?

June 5, 2009

The other day a fellow blogger posed the crucial question, “do you want to be a best-selling author or a best-writing author?” I was surprised at the number of authors/writers who prefer “best-writing” status.

It’s admirable to want to improve one’s craft, to write poetic prose, to so completely relate to one’s readers/tribe/platform/community, et al with powerful words. I’d love to become that level of writer, to win the Nobel Prize for literature. On the other hand, I write with purpose. I write with a message, and it’s more important (to me) that the message gets spread.

Key to spreading the message of my writing – and yours – is building our online platforms. Central to our platforms are our daily or weekly blogs. That’s what one blogger calls “home base.” Another calls this “your Read the rest of this entry »

Breathtaking Photographic Journey of Beloved Christian Hymns

June 3, 2009

New Leaf Press recently announced the release of Abide With Me, written by John H. Parker and photographed by Paul Seawright. This is the first joint venture of Messrs. Parker and Seawright.

Beginning with the history of John Newton’s favorite “Amazing Grace,” the book recounts stories of faith behind this and 24 other hymns from the past 300 years. In addition to Newton, hymn writers include Isaac Watts, Charles Wesley, Henry Lyte and others. The book also includes a CD with 24 hymns performed in their traditional manner. Read the rest of this entry »

How To Increase Your Platform

June 2, 2009

So, the last time we chatted we talked about the need, and the opportunity, for authors to build their “platforms” via social media. Whether blogs or Facebook or Tangle or Twitter or YouTube or other online communities, generating a following is easy enough from the technology end.

As authors know, the hardest part of writing is staring at the blank screen. Whatever will you write? Whatever do you have to say that’s interesting and/or useful to anybody, let alone the entire blogosphere?

Wait a minute! You just wrote an entire book. Or you’re in the midst of writing one, right? What’s your subject matter? Can you expound on a specific fact beyond the scope of your book? If you’re a chemist (pay attention, Richard), what new developments are there in the world of beakers and test tubes? If you’re a geologist or Read the rest of this entry »

How Online Visibility Helps Authors Get Published

May 22, 2009

More and more often, publishers are requiring authors have “platforms” before considering their books for publication. Many authors, however, especially those who are unpublished, wonder how they’ll generate a “platform” if no one will publish their book.

Call it a platform, a community, a following, or a tribe, it’s much easier increasing one’s visibility to readers these days, thanks to the Internet and the World Wide Web. Authors who are passionate about the subject of their book can easily blog about said subject or speak to local groups or write columns for appropriate periodicals, thus creating the “platform.” When readers discover useful and valuable information in those blogs or columns or speeches, they’ll gladly tell their friends and associates. Many will recommend authors or books in their own blogs.

Today’s tip: Make your blog useful to readers. David Meerman Scott tells about an author who wrote about Read the rest of this entry »

10 Years Later

May 18, 2009

[Today’s post is by Dr. Jack Cuozzo, author of Buried Alive, published by Master Books.]

In a 2008 article published in the Annals of Human Biology, SR Chang and KH Chen wrote about their findings in a cross-sectional study performed on 214 Taiwanese post-adolescent girls, their mothers and their grandmothers. They were investigating the age of menarche over the course of three generations. The reason I am citing this research is because the Bible and my research in “Buried Alive” predicted results such as these ten years ago. The trend in the maturation process of children down through the ages continues to spiral downward from the ancient people of Genesis to modern humans.

Buried Alive by Dr. Jack Cuozzo

Buried Alive by Dr. Jack Cuozzo

Their results found, “the distribution of age at menarche moved significantly earlier over three generations.” Conclusion: “ The results showed a significant decrease in the onset Read the rest of this entry »

The First 100 Days: Blind Spots & Duplicity

May 7, 2009

[Today’s post is by Richard Exley, speaker and author of 30 books and hundreds of articles. The Indescribable Gift (out of print) and Living in Harmony were published through New Leaf Press.’ 

“I can only conclude that our President has a huge blind spot or his “morality” is based on political expediency. Either way it is a distressing scenario.”

Today’s blog is more than a week overdue. Like you, I’ve been busy but that’s not the problem. I’ve put off writing this post, agonizing over its content. I want to write something inspirational and encouraging, and this is anything but that. Yet, try as I might I cannot escape the sense that I must address this issue. It is like a fire shut up in my bones and the longer I delay the hotter it burns. I know I will get no relief until I write what the Lord has laid upon my heart. Read the rest of this entry »

The Dragon and the Elephant

February 24, 2009

[Today’s post is contributed by Doug Sharp, one of the compilation editors of Persuaded by the Evidence: True Stories of Faith, Science and the Power of the Creator, published by Master Books. Here Doug talks about his experience editing the follow-on book, Transformed by the Evidence.]

Doug Sharp, editor of Transformed by the Evidence

Doug Sharp, editor of Transformed by the Evidence

We live in a hostile, dangerous world full of traps, many of which seem quite innocent on the surface, but underneath lie trouble. As I edited the testimonies and prepared the introduction for the book, Transformed by the Evidence, the Lord has really been severe with me, putting His finger on all the areas of my life where I need to be transformed, but have stubbornly refused to let Him in to clean house. The question is, how can I really write about the transforming power of Jesus Christ when I am so set in my ways and persist in error continually? Read the rest of this entry »