Posts Tagged ‘david meerman scott’

Would You Give Away Your Books Free?

July 22, 2009

There’s a lot of discussion these days about the value of “free” via the Internet. Certainly, social networking succeeds because people help people by writing blogs that give away useful information or posting links to timely articles. All free. All in the name of building community and sharing with others as those who have gone before shared with you.

But would you, as an author, give away your books for free?

“Free” is the new medium of exchange, one social networking guru posits. Of course, what he and others (more…)

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How Online Visibility Helps Authors Get Published

May 22, 2009

More and more often, publishers are requiring authors have “platforms” before considering their books for publication. Many authors, however, especially those who are unpublished, wonder how they’ll generate a “platform” if no one will publish their book.

Call it a platform, a community, a following, or a tribe, it’s much easier increasing one’s visibility to readers these days, thanks to the Internet and the World Wide Web. Authors who are passionate about the subject of their book can easily blog about said subject or speak to local groups or write columns for appropriate periodicals, thus creating the “platform.” When readers discover useful and valuable information in those blogs or columns or speeches, they’ll gladly tell their friends and associates. Many will recommend authors or books in their own blogs.

Today’s tip: Make your blog useful to readers. David Meerman Scott tells about an author who wrote about (more…)