Posts Tagged ‘twitter’

Twitter or Fritter?

July 24, 2009

There have been a number of posts on this blog about the value of Twitter for building author platforms. Today Twitter itself issued the most clear and comprehensive guide to using the microblogging service I’ve seen and I highly recommend your checking it out.

http://business.twitter.com/twitter101/starting

“Twitter 101: A Special Guide” is written for businesses wanting to share information, as well as garner customer feedback. For authors, Twitter is an excellent communications tool for updating readers on the status of your latest books. It’s also very useful for sharing links to first chapters posted on your blog or website. The Guide explains why it works, how it works and ways businesses use and benefit from Twitter.

You can follow New Leaf Publishing Group on Twitter at @newleafpress.

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Why Should Authors Twitter?

July 7, 2009

There are lots of knowledgeable people who highly recommend Twittering as a means of both building your own online platform/presence/following, as well as researching what the online world is talking about. At New Leaf Publishing, we Twitter for a lot of the reasons listed below:

  1. Helps you listen to your industry or profession, whether it’s writing, publishing or the subject matter of your books
  2. Condenses your thoughts into 140 characters, including spaces, helps make you a better writer (more…)

To Twitter or Not to Twitter?

July 1, 2009

We’ve presented the case for generating online visibility as a means of getting published. We’ve written about how to increase your platform. We’ve posed the conundrum of best-selling versus best-writing. We’ve quoted a multi-pubbed author about using Facebook and Twitter together. We’ve explained inbound versus outbound marketing. We’ve given tips for targeting one’s blog.

Today we’re eschewing the benefits of the now-mainstream social media phenomen known as “Twitter.”

Fellow author and founder of Writing White Papers, Mike Stelzner offers the following advice for those (more…)

3 Tips for Building Your Online Presence

June 19, 2009

As we’ve discussed, it’s essential that authors establish themselves online. Not only are publishers pushing for more author-initiated marketing in the digital world, the Internet is where readers go first to find research new titles. A recent poll showed 35% of all online users are over the age of 40 and some of us should be retired.

There are 3 key building blocks to your online platform (full disclosure – these were first brought to our attention by blogger and social media guru Chris Brogan). Core to successfully using your online presence is listening to what your readers are saying about you and your books. You’ll want to know what they (more…)

“Use Twitter and Facebook,” Multi-Pubbed Author Says

June 10, 2009

Brandilyn Collins – @brandilyn for those of you on Twitter – is one hard-working author. I admire her marketing expertise and  willingness to share from that expertise. Nearly every week something on her blog, http://forensicsandfaith.blogspot.com, adds to my arsenal of marketing tools. She does this daily, in addition to always writing her daily word count.

Recently (June 4) Brandilyn wrote about the benefits of partnering Facebook and Twitter together as 2 key ingredients of her marketing strategy.  And because both services can be linked, what you write on 1 site automatically shows up on the other.  Brandilyn also notes that messages from fans which are posted on Twitter are public. That means every single @Brandilyn follower sees, reads, benefits from the fan mail of 1 individual. Is that great exposure, or what?

Brandilyn writes, “If you are a published author and are not yet on Twitter, I encourage you to start an account. It takes time at first to build followers. But at this point – I’m around 4400 followers now – my follow/unfollow (more…)